Wally Olins: Wally Olins: The Brand Handbook

Wally Olins: The Brand Handbook


Description

Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.


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Author: Wally Olins
Number of Pages: 112 pages
Published Date: 02 Jul 2008
Publisher: Thames & Hudson Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780500514085
Download Link: Click Here
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